I’ve written a large-number of e-commerce product descriptions, almost all of them optimized for Google Search. Topics range from shoes and pillows to beauty products and 3D printers.
Product Descriptions | Technology
I’ve written a number of product descriptions for Airwolf 3D, including the product landing page for the company’s current and former flagship products: the EVO Additive Manufacturing Center and the AXIOM Dual 3D Printer.
Product Descriptions | Lifestyle
E-Commerce Copywriting | Lifestyle
These product descriptions focus less on SEO and more on engaging readers and raising the click rates through affiliate links. The copy is brief, the tone is informal and fun, but the writing is designed to entice the reader to click through and view the product on the original merchant’s website (original links have been omitted for readability).
Box it up in colorPerfect for the design freak or just a casual color lover, Pantone color boxes put a fresh spin on organization. These roomy tins can hold anything from photos to art and crafts supplies, and each one bears the colors and numbers of some of Pantone's most popular shades. Oh, and buy a few of 'em. These boxes are super stylish when stacked. Each tin measures a generous 11.8" L x 8.7" W x 4.3" H.
Graphic print pillowsOne of the best -- and easiest -- ways to quickly spruce up your home without spending a ton of cash is to rehaul your pillow collection. We love the extensive Graphic Pillow line over at Inhabit. With over 150 pattern and color combinations to choose from, your only problem will be choosing which ones you love best.
Insect-repelling braceletsKeep bugs away without the spray by slipping on an Insect-Repelling Wristband ($4.99). Each rubber bracelet contains odor-free geraniol, a natural insect repellent. Available in a mix of festive colors, these bracelets make a nice (and useful) little party favor for outdoor parties.
SEO Product Descriptions | Lifestyle
These 100-word product descriptions were written for brand landing pages on e-commerce websites and follow strict style guidelines and SEO requirements. The copy is search-engine-optimized to include primary and secondary keywords with proper frequency and each description is followed by its 25-word meta description that also can serve as a call-to-action.
Product: Siesta Adirondack ChairsSpend a lazy afternoon lounging in one of these classic Siesta Adirondack chairs. Designed for comfort and beauty, these chairs come in a range of shades and finishes and include color-matched hardware. Plus, Siesta’s chairs are built using recycled poly that is specially UV-treated to prevent your favorite new piece of outdoor furniture from fading. Want to make your chair even more comfortable? Opt for rocking Adirondack seats, a Siesta Oasis Adirondack head cushion and a matching Siesta ottoman. With these Adirondack chairs, all you need to do is lean back, have a cold drink and enjoy your perfectly relaxing summer afternoon. Choose from a selection of Siesta Adirondack chairs, and find the perfect chair for lounging in your yard on a summer afternoon.
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Product: Howard Miller Pub TablesBring the spirit of a classic pub into your own home with one of these luxurious Howard Miller pub tables. Howard Miller tables are created using meticulously finished woods, such as maple, walnut and other hardwoods. These dark wood pub tables also feature signature details, with many of the models boasting finely crafted hinged doors and exquisitely carved bases and legs. Howard Miller also creates specialty pub tables that double as elegant gaming tables for lovers of chess, checkers and backgammon. Dark, decadent and masculine, these pub tables help produce an alluring ambiance that is ideal for a den, study or bar-themed basement. Explore these Howard Miller pub tables, and discover how you can transform any room into a decadent hideaway where you can relax and have fun.
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Product: Grace Collection Writing DesksPen your next bestselling novel -- or simply pay your bills and check your email -- from the comfort of one of these stunning Grace Collection writing desks. Featuring a variety of designs, such as a vineyard motif or French scroll work, these decorative desks bring the beauty of an outdoor garden into any interior space. Each desk features a sturdy glass top that is as beautiful as it is functional. With their generous size and uncluttered feel, these desks easily can accommodate your laptop, paperwork and various desk accessories. From Grace Collection’s French traditional desks to its signature rose desks, you can find the perfect desk right here. Explore this selection of Grace Collection writing desks, and choose the perfect desk for writing in your journal, checking your email or paying the bills.
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