From Concept to Launch: The 'Amazon Prime' of 3D Printing

With a very small team and limited resources, I had the opportunity to wear many hats and gain a wide breadth of e-commerce experience while working at Airwolf 3D, a 3D-printer manufacturer based in Fountain Valley, CA.

The Premium Pass Membership Program is an example of a project that I took from a vague concept (build us the “Amazon Prime” of 3D printing!) to a full-fledged WooCommerce subscription program.

I formulated the content strategy, wrote all copy, and built the program in WordPress, which entailed testing, implementing, and maintaining the five plugins needed to build the program. Note: I undertook this project in 2017, before WordPress/WooCommerce had comprehensive support for customizable subscription programs.

Landing Page

Blog Post

Product Page

Special Promotion Product Page